CAMPAIGN NOTES / EVERYDAY BETTER CLUB
A head start.
In every frame.
Clothing design, studio photography and a brand-trained campaign. More than 30 stills in two weeks. The complete campaign, including Back in Motion, in about three.
THE CAMPAIGN, IN MOTION
Back in Motion.
The film and stills were part of the same campaign. In about three weeks, we created a complete visual world for Everyday Better Club, ready to share across their socials.
244,000Views on Back in Motion
Watch the film ↗
01 / THE STARTING POINT
Before the campaign,
there was the clothing.
Our work with Everyday Better Club began with the product itself. We designed some of the clothing, which the team then took into production.
The early artwork set the direction: shape, print and colour working together as part of the same identity. Those details would carry through from the physical garments to the final campaign.
02 / A HEAD START
While they built the drop,
we built the visuals.
Everyday Better Club arranged for the samples to reach our studio before their own team had received them. We photographed the garments and got straight into image production while they built out everything else around the drop.
Working in parallel saved the team time. The imagery could take shape alongside the launch preparations, keeping the whole campaign moving.
03 / BUILT AROUND THE BRAND
Trained on their brand.
Directed towards their future.
We brought the studio photographs into AI image production and brand-trained a custom AI around Everyday Better Club. Their clothing, identity and creative direction guided the entire campaign.
Hard sunlight. Open city spaces. The energy of a shared run. Close details that bring the clothing back into focus. Each image explores a different moment, with a clear connection to the collection.
The fit.
The detail.
The feeling.
04 / THE COLLECTION, TOGETHER
Made to move.
Made to belong together.
More than 30 stills were created in two weeks. With Back in Motion, the full campaign came together in about three weeks, combining product detail, individual portraits and the collective energy of a run.
The brand shared the work across its social channels. A complete campaign, delivered efficiently while their team kept building the drop.
From the first sample
to the whole story.
Clothing design, studio photography, brand-trained AI and film production: one connected process, built around Everyday Better Club.