AI commercials and brand films, made in London.
Nightwolf Studios is a creative AI production studio in London that makes AI commercials, brand films and launch films for brands and agencies. We've been independent since 2023, and every film starts with human direction: we shape the idea, choose the references and refine each shot. Generative tools like Luma and Dreamina then take it further than a normal shoot could.
We work with clients in London and around the world.
What you get
- A commercial or brand film with a story at its heart.
From the first treatment to the final cut: cinematic brand films, commercials, launch films and concept pieces.
- Creative direction from day one.
Concepts, treatments, references and art direction, held together from the first conversation to final delivery.
- AI film production guided by people.
Brand-led moving image built and refined around your product, audience and story, using tools such as Luma and Dreamina.
- Finishing and craft.
Editing, colour, sound design, VFX and compositing, so the film is ready to run.
- A campaign that keeps going.
Cutdowns, shorts, campaign stills and platform-ready versions made from the same idea.
- A team that fits around yours.
You can bring us in for the whole campaign, or for one piece of it: ideas, direction, AI production or the final polish.
How it works
- Brief.
We agree on the audience, the message, the product details that must stay accurate, and the formats you need (running time, aspect ratios, placements).
- Visual direction.
References and a treatment set the palette, lighting, locations, mood and story.
- Generate, select and refine.
We create the key images and characters, then choose and refine them against the brief rather than just picking whatever looks impressive.
- Motion.
We develop movement and camera language around the story.
- Edit and finish.
We edit, composite, grade and add sound until the film works as a finished piece.
- Deliver the campaign.
You get the hero film plus the cutdowns and formats each channel needs.
Read more: How AI production works · How to brief an AI production studio
Featured work
The Oath — AGNi
An AI-produced 60-second launch film for AGNi (Sundae Labs PBC). It is set in an auction house where private memories are traded, and it moves from exposure to trust. We delivered it in 13 days, and it was released on 4 July 2026. Our work also covered launch planning, PR strategy and go-to-market planning.
Just One Layer — Luma
A Nightwolf film made entirely in Luma. A quiet bedroom becomes a study of transformation, with moths, skin and cocoon-like forms moving between close detail and an increasingly uncanny world.
Dropped Signal — Dreamina
A 30-second film made with Dreamina to showcase the Seedance 2.5 model, and the start of a long-term creative partnership with Dreamina. It turns an everyday phone moment into one continuous journey through a fractured city, with several characters, layered action and conversation.
Case study: how we made Everyday Better Club's campaign in about three weeks →
Questions brands ask
Who can produce AI commercials for brands in London?
Nightwolf Studios is a creative AI production studio in London. We make AI commercials, brand films and launch films for brands and agencies in the UK and worldwide. Recent work includes The Oath for AGNi, Just One Layer for Luma, and Dropped Signal for Dreamina.
What is an AI commercial?
An AI commercial is an advert in which generative tools help create the scenes, characters and motion. A good one still needs a clear idea, art direction, editing, colour and sound. At Nightwolf, people direct every frame, and the tools widen what's possible.
How long does an AI brand film take to make?
It depends on the brief and how many versions you need. For example, our launch film The Oath for AGNi was delivered in 13 days. Tell us your launch date and we'll plan around it.
Which AI tools do you use?
We pick tools to suit the brief. Recent films include Just One Layer, made entirely in Luma, and Dropped Signal, made with Dreamina using the Seedance 2.5 model. Where it helps the idea, we combine AI with 3D, design and traditional post-production.
How do I brief Nightwolf, and what does it cost?
Send us your idea, timing and a reference link through our contact form, or email deyana@nightwolf.uk. The form has an optional budget range. Every project is scoped to its brief, so we'll reply with an approach that fits. Our guide How to brief an AI production studio explains what to include.
Got a commercial or
brand film in mind?
Bring us the spark. Let's see how far we can take it.
Start a project ↗deyana@nightwolf.uk · London, United Kingdom. Working with brands and agencies worldwide.