The
Oath
AGNi
How do you make people feel the value of personal AI before they understand the technology? The Oath introduces AGNi through a world where private memories, conversations and confessions are traded in a vast auction house. As the bidding gives way to protection, the film shifts from exposure to trust, ending with AGNi’s public promise to its users. An entirely AI-produced launch film, delivered in 13 days and released on July 4, 2026.
- Client
- AGNi / Sundae Labs PBC
- Focus
- Launch strategy, creative direction and trust-led storytelling.
- Campaign deliverables
- 60-second AI film, launch planning, PR strategy and go-to-market planning.
- Strategy and Marketing Insights
- Greg Tebbutt
- Strategy & Creative Direction
- Erich Funke
- Direction & Film Production
- NIGHTWOLF
Next project