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The
Break

Luma

A NIGHTWOLF campaign concept created entirely in Luma. A wait in a neighbourhood barbershop opens into a desert escape, connecting the cracks in a leather sofa with sweeping canyons before bringing the unexpected back into the room.

Client
Luma

By NIGHTWOLF

A corner barbershop at dusk — THE BREAK
A barber working on a customer’s hair — THE BREAK
A woman waiting on a leather sofa — THE BREAK
A split in the worn leather upholstery — THE BREAK
Sunlight falling through a desert canyon — THE BREAK
Portrait of a camel — THE BREAK
Camels walking through a desert oasis — THE BREAK
A camel appearing inside the barbershop — THE BREAK

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