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Way Up
North

The North Face Concept

An independent concept film for The North Face. A quiet stop at a corner shop opens onto an immense frozen landscape, turning an everyday moment into an unexpected encounter with the outdoors.

Client
Concept

By NIGHTWOLF

This is an independent fictional concept with no commercial affiliation or association with The North Face.

Figures overlooking a vast glacier — WAY UP NORTH
Customers inside a corner shop — WAY UP NORTH
Snow on a North Face jacket — WAY UP NORTH
A small shop beneath snowy mountains — WAY UP NORTH
Portrait of a woman in an orange jacket — WAY UP NORTH
Three figures facing an icy landscape — WAY UP NORTH
A hand reaching for a shop door — WAY UP NORTH
A woman at the shop counter — WAY UP NORTH

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